We are construction workers, farmers, students, business owners, families, brothers, sisters, doctors, forklift drivers  and we all have one thing in common.  A passion for the outdoors.

For generations, our tradition and passion has been for good land and wildlife stewardship.

From understanding the lay of the land, where the deer travel, feed, and bed down – to the improvement and nurturing of the forests, fields, and food plots - we value all aspects of deer hunting. 

We especially value a monster rack hanging on the wall and fresh back straps frying in butter and onions on the stove in a little log cabin.  Seriously, we dream about that year round.  And if we're not dreaming of it we're talking about it, and if we're not talking about it we're prepping for it and if we're not prepping for it well I guess that means we're in the woods right where we belong.  The cycle continues.

The birth of buck beet was on a cool fall night as I was working the night shift at a sugar beet processing plant.  Cruising around on my propane powered forklift stacking pallets with surgical precision, I noticed a few deer hop the 8 foot fence and trot on over to where the tanker trucks get filled with the by product of the sugar extraction process.  Considering these deer showed up about half way through one of the most repetitive and mind numbingly dull 12 hour shifts you could ever imagine I was pretty excited.  I got my last of the Mohican sneak on and crept up to inspect what they were up to.  They were lickin' away at a small spill of this stuff.  It got me thinking. That sweet smelling brown goop needed to be right in front of one of my trail cams. 

The permeating and sweet aroma made it perfect to attract deer to my newly placed mineral licks.  Well then another plan hatched.  Why not just mix in salt and trace minerals so it's the complete package.   So we did and that's Buck Beet.

Here's to bigger racks, healthier deer, and more meat in the freezer.